The objectives of My Little Day
Pourquoi My Little Day ? Pour faire rêver, pour rendre beau, pour le plaisir et pour la fête. Et pour vos retours, depuis le début (2010), qui nous poussent à croire que nous sommes utiles. Comment fait-on évoluer les choses ? Comment transforme-t-on un site e-commerce ? Comment le rend-on conforme à nos valeurs, à nos exigences, à nos envies de changement ? Nos objectifs sont fous et simples à la fois, ils répondent à nos aspirations, à ce que nous croyons être essentiel.
Why My Little Day? To make you dream, to make you beautiful, for pleasure and for celebration. And for your feedback, since the beginning (2010), which leads us to believe that we are useful.
How do we change things? How do you transform an e-commerce site? How do we make it consistent with our values, our requirements, our desire for change?
Our goals are crazy and simple at the same time, they respond to our aspirations, to what we believe to be essential. And this is how we imagine things:
Make My Little Day gender neutral
Not the site but its categories. Why is this not the case today? Because to be able to exist, Google must find us. And Google only finds answers to queries, which explains the existence of “girl” and “boy” entries on the site. Because these are highly sought after requests. We have designed a new menu where the “girl” and “boy” entries will become more and more discreet until one day they will completely disappear.
Making My Little Day inclusive
Starting by creating more diversity in our designs. Because it’s obviously much easier to start with us. So our “fairy” plates are a meeting of fairies and fetuses of all skin colors. Even though everyone knows that fairies have more power than scumbags! Soon the mermaid and the merman, the superhero and the superheroine...
Make My Little Day exemplary
The production of My Little Day products is exclusively made in Europe, thus significantly reducing our carbon footprint. Our tableware is made from paper from responsibly managed forests. The inks are vegetable-based, the plastic layer of the plates and cups has been replaced by a vegetable lacquer. The packaging of the napkins is made of wood plastic, an astonishing and little-used material. Our balloons are also made in Europe from natural latex. We have developed small gifts without packaging, our small notebooks and ephemeral tattoos are zero plastic beyond being made in the EU. Our pointy hats are made from recycled paper and our candles are handmade.
Make My Little Day super UX friendly
It's an ongoing process. The site evolves every day. It grows and adapts to new ways of purchasing, to the depth of the range, to new technical developments. Soon, payment in 3 installments. Soon a broader loyalty program. Very soon advice will be highlighted and featured on the site. Soon, an interactive map with the list of points of sale that distribute our products...
The list of our desires:
- Succeed in packaging our products without plastic.
- Only source suppliers whose approach is responsible.
- Conduct an audit of our carbon footprint.
- Compensate our site and our shipments.
- Get audited by B-Corp
- Update this page as progress progresses!
